Direct-to-consumer brands built, funded and operated in house.
The holding owns and operates a portfolio of direct-to-consumer brands. We do not name them here and we do not intend to. They compete in their own categories on their own merits, and a shared parent is not a selling point to their customers.
What matters institutionally is the structure. These are not case studies, they are inventory. The holding carries the media spend, the stock and the downside. Nothing about the arrangement is advisory.
They are also the laboratory. A creative format, an offer structure or a funnel sequence is tried on our own money first. The ones that survive are the ones clients get.
