Ad Radar

Ad Radar is the software business of the holding. It watches the Meta Ad Library on a rolling schedule, scores which ads are scaling and breaks down the hooks behind them, for advertisers who would rather start from what already works than pay to rediscover it.

It began as a tool for our own media buyers. Every business here lives on creative, and the fastest way to a good ad is a close look at the ones competitors keep paying for. We built the board for ourselves first, used it with our own money, and then opened it to everyone else.

The score is built on signals an advertiser cannot fake: how many days an ad has been live, how many variants of it have been launched, and how fast its engagement grows. Brands keep paying for what works, so longevity and variant count say more than any reaction counter.

Every ad is tagged on ten dimensions, from the hook to the awareness level, and every video is transcribed, so the board can be searched by what an ad actually says. It also works inside Claude: connected through its own server, Claude searches the board, reads what a brand is scaling and turns a winner into a brief.