Advertising Agency

The agency is the origin of the holding and remains its economic centre. It runs paid acquisition on Meta, Google and TikTok, produces the creative that runs on it, rebuilds the store and the product pages the traffic lands on, and operates the email and automation that recovers what the first visit did not close.

Clients usually arrive having already learned the expensive lesson: four vendors, each responsible for one link in the chain, means nobody is responsible for the outcome. The media buyer blames the creative. The creative blames the site. The site blames the traffic. We hold all four, so the argument cannot happen.

We work in categories most agencies decline: trading, crypto, finance, supplements. That experience is the reason the third division exists.

Compensation is frequently a retainer plus a share of the revenue produced. One account runs on revenue share alone.